SIA Studio Portraits

Overview: During the holidays while most people were relaxing and enjoying some much needed time off we got a call to do some last minute studio portraits for The North Face’s SIA trade show booth.

The request: shoot 10 of the ski industry’s most bad ass athletes in next years top of the line outerwear. Bonus points for infusing some athlete energy and personality.

The process: a week of shooting in Salt Lake City and Vancouver (big shout out to Scott Serfas who opened up his studio for our shoot).

The result: These images are some of the selects. In all there were 8 life sized light boxes on display at SIA in Denver — 2 weeks after final image delivery.